Effective PR's purpose is to help clients get their message out to the right people.  When you need senior-level help, but don't have a senior-level budget, when your account needs attention, not an associate's email address, when you need to know someone is working on your account, not wondering who works on your account, you need Effective PR. 

EPR specializes in helping  companies that understand how public relations ties-in with, and is a part of, an overall marketing plan.  Whether it is a PR project, a one-off news release or a full-blown PR campaign, EPR makes sure its efforts are effective, and that they meet expectations.

“There are two big differences between me and big PR agencies.  They have more resources available to them than I do.  However, they have to pay for those too, so they have to charge a lot more for their service.  I succeed because I know what I’m doing, I have the contacts and when you hire me, you get me.  I’m the ‘big gun’ that comes in for the new business meeting.  Which brings me to the other big difference; I’m also the guy who actually works on the account.”

        -- Bill Jeppesen, president and founder, Effective PR, Inc.