Effective PR's purpose is to help clients get their message out to the right people.  When you need senior-level help but don't have a senior-level budget, when your account needs attention not an associate's email address, when you need to know someone is working on your account not wondering who works on your account, you need Effective PR. 

EPR specializes in helping companies that understand how public relations ties-in with and is a part of an overall marketing plan. Whether it is a PR project, a one-off news release or a full-blown PR campaign, EPR makes sure its efforts are effective and that they meet expectations.

“There are two big differences between me and big PR agencies.  They have more resources available to them than I do.  However, they have to pay for those too, so they have to charge a lot more for their service.  I succeed because I know what I’m doing, I have the contacts and when you hire me, you get me.  I’m the ‘big gun’ that comes in for the new business meeting.  Which brings me to the other big difference; I’m also the guy who actually works on the account.”

        -- Bill Jeppesen, president and founder, Effective PR, Inc. 

* Resourceful – Positioned EPR as a Premier Power representative at planning committee meetings for a joint enXco/Sacramento Municipal Utility District “Solar Shares” press event, driving Premier Power’s agenda in context of event support. This raised awareness of the company, positioning it as a major player at the event, resulting in front page Business Journal coverage and multiple media placements featuring “Premier Power’s solar installation.”

 

* Big Picture Mentality - Built a “press-release-only” project for SCHOTT Solar into a balanced communications program, increasing media and analyst coverage from rare and sporadic to a monthly average of three articles, speaker placements and/or inclusions in industry reports.

 

* Strategic - Created a PR program for the benefit of The Bonneville Environmental Foundation, and then positioned it as a value-added service to potential customers. This differentiated BEF as a supplier (i.e., “When you buy from BEF you get more.”), helping to increase sales from a few hundred thousand to more than $2m over two years.

 

* Message Development - Helped simplify and organize key messages and benefits for Quantenna Communications’ wireless chipsets to help convey the product’s benefits in practical terms and applications. Developed the company and product launch press materials, helping to secure hits in the New York Times, Fortune, major trade journals, blogs and other outlets.

 

* Team Player - Ran the communications department for a Sun Microsystems Business Unit (SunConnect), representing the BU to other divisions and corporate PR. Developed a complete PR program that re-positioned the network management product from “afterthought” status to being part of the sales process. The program also resurrected the product in the press as a top-tier network management solution.