In between his first junior account executive job at a premier Silicon Valley PR agency, and  prior to launching EPR, Bill Jeppesen, president and founder, also contributed to the success of Novell, Sun Microsystems and Madge Networks as a senior member of their PR staffs. 

In his last corporate gig, Bill helped launch Madge Networks’ Asynchronous Transfer Mode (ATM) products through a series of press and analyst tours, speaking engagements, news releases and contributed articles, raising this simple “Token Ring Card Niche Player” to the level of “Cisco Systems Competitor.”  

The ATM Forum took notice and hired Bill as a consultant to fix its press relations program.  He promptly surveyed key reporters, identified the specific issues and implemented a plan that changed perception of the Forum form “anti-press” to “information resource.”