Article Development

Article development involves expanding an idea and creating an abstract that describes in a page or less the issue, trend or controversy that the client would like to see in print.  The pitches convey why the particular topic would be of interest to a publication's readership.  These articles include Opinion/Editorials, Features and Technical Articles.

In addition, if time or resources are scarce, EPR can ghostwrite or author contributed articles per its clients' needs.  For example, Bill Jeppesen bylined articles include:

Environmental Design + Construction
- Commercial Buildings, Parking Lots and Photovoltaic's: Large, Efficient and Pretty?
- Photovoltaics and Building Construction
- Solar Renovation

North American Clean Energy
- The Environmental Impact of Ground-Mounted Solar Systems

Renewable Energy Focus (formerly REFOCUS)
- Rooftop Solar Power The solar energy potential of commercial building rooftops in the USA

Electrical Contracting Products
- Here Comes the Sun State incentive programs and rising electric rates are sparking an interest in solar power.

Renewable Energy World
- Diverse voices convene on Solar Energy's Future

Also, EPR has a long history of contributing articles on subjects ranging from redwood deck maintenance to turning a PC into a voice messaging system.  Identifying the right publication with the right message is key.  Effective PR targets the media outlet that makes sense for your message.  Click here to see more examples of contributed articles and pitched/placed features.